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Getting the Hottest Leads to Sales and No Sooner!
Marketers are gaining leverage in the continuous war with their friends at their local sales department. It’s true, once upon a time, long before automated technology took a significant role in the...
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Dreamforce 2011
Dreamforce, the cloud computing industry event of the year kicks off tomorrow in San Francisco! At the four day event, you will learn how the next wave of cloud computing innovation and collaboration...
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Gartner: Social CRM Market to Surpass $1 Billion by 2012
Gartner reported today the worldwide social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million in 2010....
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Dreamforce 2011: A Social Enterprise
This morning at Dreamforce 2011, Salesforce.com CEO Marc Benioff took the stage to address 45,000 registered attendees, and over 35,000 online attendees. He started his presentation with this...
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Client Perceptive Software maximizes power of marketing automation to...
C&A is proud to release a new case study detailing the successful implementation of Couch & Associates’ various automation solutions for Perceptive Software, a leading creator of Enterprise...
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Change Management in Action: Client Overview
The ability to take an existing company, and completely rearrange the sum of its parts to recreate a whole new level of strategic focus and execution is a beautiful thing. Imagine having an...
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Sales Lead Management
Beyond lead management that takes place at the marketing level, Best-in-Class performing companies demonstrate time and time again that sales must take on the role of managing leads through a...
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Four Benefits of System Deployment
1. Transforms Your Entire Business It is important to understand that a systems deployment will change the entire face of your organization. All your business processes, all your data standards, and...
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Empower Sales with CRM
There is nothing quite as fundamental to the success of business as a good understanding of clients and their needs. This is especially true when engaging in customer acquisition: everything from lead...
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Salesforce Chatter adds Instant Messaging and Screensharing
Salesforce has revealed real-time communication for the social enterprise with Chatter Messenger and Chatter Screensharing. Chatter Messenger will help increase the productivity and efficiency of...
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